As we move into 2026, the global environmental landscape continues to evolve, marked by an increased focus on sustainability and the essential role of community-driven efforts.
In line with this collective spirit, we are delighted to announce the 11th Cycle of our Recycle. Reforest. Repeat (RRR) campaign, an initiative that has brought together countless organisations, government, schools and individuals over the years to make a tangible, lasting impact on paper recycling and urban afforestation. As we reach this significant milestone, we reflect on the impressive achievements RRR has made in the UAE’s environmental landscape and its growing success in promoting a circular economy. This year marks the 11th cycle of our campaign, and we are more determined than ever to make it our most impactful one yet.
