Can Collection Day

The Emirates Environmental Group (EEG), conducted its first major recycling campaign for the year; the “Can Collection Day” on 26th of February. Uniting people and entities under the theme “Say: Yes to Can Recycling, No to Carbon Emissions” , EEG collected a total of 7,357 kg of Aluminium Cans for recycling.

Mrs. Habiba Al Mar’ashi, Chairperson of Emirates Environmental Group said “This is the year of sustainability, therefore it is up to every entity and individual across the country to ensure that the year continues ahead with collaborative efforts that accelerates sustainable progress. Last year, EEG crossed the set target for the year; and this year we have set the ambitious target to collect 27,500kg of Aluminium Cans for recycling. If all sectors of the society join us and work together with us, this target will definitely be accomplished before the end of the year.”

Furthermore, she also mentioned her appreciation for the strong rallying of the participants and volunteers over the last 27 years.  From humble participation in 1997, this campaign has reached and crossed many milestones over the years. Now, participants come from every sector of the society; government organisations, private entities, academic institutions, hospitality industry, families and individuals of all ages and from all positions in life.

Since its inception, EEG has managed to collect 386,366kg of Aluminium Cans for recycling, which resulted in the mitigation of  5,799 MTCO2e, saving of 9,379 m3 of landfill space and the conservation of 87,931 million BTU of energy.

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Can Collection Drive

Emirates Environmental Group (EEG) successfully conducted its annual “Can Collection Drive” on 5th November 2023, promoting the theme “Say ‘Yes’ to Can Recycling, ‘No’ to Carbon Emissions.” EEG gathered an impressive 11,254 kg of Aluminium Cans for recycling from all over the UAE.

Mrs. Habiba Al Mar’ashi, Co-Founder and Chairperson of Emirates Environmental Group, highlighted that “As we approach the end of the Year of Sustainability, it’s crucial to intensify our contributions to sustainability goals and engagements in related projects. These last two months present an opportunity to inspire the world by setting an example of proactive zeal. The Can Collection Drive epitomises the power of collective efforts in driving significant change and realising the Sustainable Development Goals. This initiative serves as an exemplary model, spotlighting the critical role of sustainable consumption practices in the UAE, promoting resource conservation and reinforcing circular economy principles. Acting as a beacon of sustainability, this campaign addresses the societal, economic and environmental dimensions, encapsulating the essence of comprehensive sustainability practices.”

EEG initiated the 2023’s cycle with the ambitious target of collecting 27,500 kg of Aluminium Cans for recycling, an increase of a 10% increase from 2022. With concerted efforts from all sectors of the society especially the hospitality sector since January, including this drive, EEG has achieved a total collection of 26,831 kg, reaching 97.6% of the set goal.

Mrs. Habiba Al Mar’ashi stressed the importance of on-going efforts beyond the drive, extending throughout 2023 and into 2024. She emphasised the necessity of sustained community-wide participation to combat climate change and achieve complete circularity in the country. Since its inception in 1997, participants from government, corporations, hospitality, academia, and families have contributed to EEG’s collection of 404,917kg of Aluminium Cans. This collection led to the mitigation of 6,077.8 MTCO2e, saved 9,829m3 of landfill space, and conserved 92,153 million BTU of energy.”Top of Form

Campaigns such as these stand as pivotal, real-world action examples in the journey toward accomplishing the Sustainable Development Goals (SDGs) by 2030. As a member of the United Nations Global Compact (UNGC), Global Partnership for Marine Litter (GPML), and accredited by the United Nations Environment Programme (UNEP) and the United Nations Convention to Combat Desertification (UNCCD), EEG holds a leading position, setting the standard for others in the country and the region to follow.

The Can Collection Campaign profoundly contributes to multiple UNSDGs, encompassing Goal #11: Sustainable Cities and Communities, Goal #12: Responsible Consumption and Production, Goal #13: Climate Action, Goal #14: Life below Water, Goal #15: Life on Land, and Goal #17: Partnerships for the Goals.

Reflecting on the success of the campaign, Mrs. Habiba underlined the significance of SDG #17 — Collaboration. The collective endeavours, spanning various sectors of society, were pivotal in this success.

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