EEG Campaigns



Glass has been around for centuries; wherever you look, you are bound to see something made from glass. Whether it is the cup that holds the water that quenches your thirst or the windows that protect you from the outside world, glass is everywhere! According to some research, the glass recycling process is so efficient that the jar you place in the bottle bank may be back on the supermarket shelves within 70 days!

Glass is one of the most useful materials in the world; it is also 100% recyclable because it is made from three different natural materials. Glass is made from silica sand (also called silicon dioxide), soda ash (sodium carbonate), and limestone (calcium carbonate). Each time a new glass item is made, raw materials from the Earth are extracted and utilized, plus high amounts of energy are required to melt and mix the materials together.

However, glass has some very special properties; it is non-toxic, inert, and can be recycled infinitely without losing any of its characteristics. Therefore, for every piece of glass that is recycled, precious amounts of the earth’s raw materials are preserved and large amounts of energy and water are saved. Energy saved equates to less carbon dioxide released into the atmosphere which is a damaging greenhouse gas contributing to climate change.

It is easy to recycle your glass- just join EEG’s Glass Collection Campaign and follow a few simple guidelines. Any glass that has residues of food or liquid should be rinsed out prior to recycling. This helps to reduce smells, mold, flies, and pests during storage at home and at the recycling site.


EEG realised the environmental, economic, and health related impacts and benefits of recycling glass products and consequently set up its “Glass Collection Campaign” in 2005. The campaign has been highly successful since inception and has, until the end of December 2018, recycled 2,341,140 kg of Glass.

Mobile Phones


Mobiles contain many important metals such as iron, copper silver, etc. and can be recovered and used in other areas through recycling. According to the reports given by the Environmental Protection Agency, every 1 million units of old cell phones recycling, 772 pounds of silver, 75 pounds of gold, 33 pounds of palladium and 35,274 pounds of copper is yield. This can saves energy which is used to mine these metals from the earth’s crust. A single, thrown away, phone can pollute around 40,000 gallons of ground water. A cell phone has toxic substances like antimony, arsenic, beryllium, cadmium, copper, lead, nickel, and zinc, which are very dangerous for the environment. They pollute the air, soil, as well as the water. Toxic substances from cell phones may result in many health hazards such as cancer, fertility problems, defects in childbirth, neurological problems, and development disorders. Rechargeable batteries of the cell phones are also very harmful. They contain toxic substances like cadmium, lithium-ion and nickel-metal hydride, which consist of cobalt, zinc, and copper, and many other heavy metals. These substances may be responsible for lung, liver, and kidney damage.

Role of EEG

In 2009, EEG launched the Mobile Phone Collection Campaign. As part of the campaign, EEG organises dialogue sessions with schools and corporates to raise awareness on the importance of mobile phone recycling. The total amount of Phones collected for recycling since inception, until end of December 2018, is 51,486 pieces.



Paper is made from naturally occurring plant fibers called cellulose, which is derived from wood. Another valuable source of cellulose for paper manufacture is that found in existing paper products, which is recovered through the process of recycling.
The majority of paper is made from wood harvested from the world’s forests, many of which are not managed sustainably. This causes irreversible loss to nature and biodiversity, as well as reducing the number of trees available to absorb carbon dioxide, a major greenhouse gas.
Trees and green areas not only provide us with a healthy surrounding, but they also help to absorb pollutants, reduce the urban heat island effect, and stabilise our groundwater sources.

The majority of paper and cardboard in circulation can be recycled. Some paper is more complicated to recycle because it blends several elements such as plastics and water-proof coatings together; for example those in food packaging. Generally, normal household and office paper can always be recycled.


EEG realises the environmental, health, and economic related effects of utilising paper, which is why it runs a Paper Collection Campaign & Recycling Scheme all across the United Arab Emirates. Since the inception of the campaign in 2001 until the end of December 2018, EEG has been able to collect and send 17,120,713 kg of Paper for recycling.



Plastic can be considered as of one the most abundantly used man-made substance today with industries ranging from construction to packaging utilising it extensively. This inexpensive material is also endowed with qualities, such as water resistance and versatility. Manufactured from synthetic materials through energy-intensive techniques such as polymerization, this substance utilises non-renewable sources such as petroleum, coal, and natural gas in its production.

All plastic is recyclable in theory but in practice this is difficult as there are over 50 different types. According to Resin Identification Coding System, plastics can be classified into 7 basic grades, out of which the first six can be easily recycled.


EEG established the first Plastic Recycling Center on June 5th 2001, commemorating World Environment Day. However, it managed to actually launch its ongoing plastic collection campaign in September 2005. EEG’s ongoing plastic collection campaign persuades individuals, families, academic institutions, and corporate bodies to collect their waste plastic for recycling. In order to motivate people to recycle plastic, EEG provides collection points for individuals, recycling facilities for schools, and recycling bins for corporates.

Since the inception of the Plastic Collection Campaign until the end of December 2018, EEG has collected and recycled 1,012,195 kgs of Plastic.



Printer cartridges are made up of a complex combination of plastics, metals, foam, ink and toner. Throwing them into landfill represents a waste of resources and contributes to the growing problem of electronic waste. By recycling your cartridges you are helping to reduce this waste. Not only can cartridges be recycled and the plastics reused, they can also be remanufactured. In fact, a single toner cartridge can be remanufactured up to seven times.
When discarded in the landfill, toners and cartridges take thousands of years to break down and are harmful to the environment as they contain industrial products and toxic elements.

Role of EEG

EEG introduced the Toner Collection Campaign in 2001 and has succeeded in collecting and sending 97,673pieces for recycling until December 2018.

Aluminium Cans


What most people don’t realise is that Aluminium is practically the perfect recyclable material. Out of the most common recyclable materials that clutter up our landfills like glass, paper, metals, plastics, etc., aluminium is the only material that’s endlessly recyclable, 100% recyclable, and that pays for itself. In fact, it takes 95% less energy to recycle Aluminium Cans than making Aluminium from bauxite ore. Every year, research shows that over 500 million beverage Cans are sold in the U.A.E but 93% of these Cans end up in the landfills, which has a detrimental impact on the environment.
Recycling is an important part of a sustainable lifestyle. It is important for the future of the plant that we all live ‘sustainably’, in other words, make the best use of the limited natural resources.

Role of EEG

The Can Collection Campaign was the first EEG recycling program launched in 1997 to promote and support the Aluminium Cans recycling industry and more importantly to reduce power consumption, GHG mitigations and to divert the waste going to the landfills. Since the inception of the campaign and until the end of December 2018, EEG has been able to collect and send 315,258 kg of Aluminium Cans for recycling.

Annual Awarding Ceremony


The World Environment Day is an initiative of the United Nations to encourage worldwide awareness and action for the environment. It serves as the ‘people’s day’ pushing people to contribute positively to the environment on a local, national and global scale. It is an event that stimulates world awareness and moves people and government towards actions that create a collective power that generates a positive impact on the planet. The theme for World Environment Day 2018, is a call to action for all of us to come together to combat one of the great environmental challenges of our time; ‘Beat Plastic Pollution’

The Annual Awarding Ceremony was first initiated in the year 1998 to award the top achievers of the Can Collection Campaign. Through the years the event grew in leaps and bounds as EEG added more Recycling campaigns to its portfolio. EEG currently hosts six major waste collection campaigns for Paper, Plastic, Aluminium Cans, Toners, Glass, and Mobile Phones. Through these campaigns EEG has gained the support of thousands of participants from all sectors of the community – individuals / families, academic institutions, and the public and private sectors.

Role of EEG

As a celebration of the World Environment Day, EEG organises the Annual Awarding Ceremony to coincide with the World Environment Day to award its Waste Management participants. EEG established small recycling initiatives during the year 1992 around which time the concept of recycling was not yet established in the UAE. Terms such as climate change, global warming, waste segregation and recycling were almost alien to the local residents. Working with the goal to inculcate the habit of efficient waste management and sustainability among the population in the country, EEG broadened its horizons to involve various recycling campaigns and to make the population aware that their efforts can make a significant difference. EEG primarily targets three sectors of the society for its waste management programs – families, academic institutions and corporate entities, under the six waste management campaigns, namely, Paper, Plastic, Aluminium Cans, Toners, Glass and Mobile Phones.