The United Nations Convention to Combat Desertification (UNCCD) launched the World Day to Combat Desertification (WDCD) in 1995 to promote public awareness relating to international cooperation to combat desertification and the effects of drought.

The WDCD 2018 was celebrated all around the world on the 17th of June. The 2018 World Day to Combat Desertification (WDCD) focused on how consumers can regenerate economies, create jobs and revitalize livelihoods and communities by influencing the market to invest in sustainable land management. Land has been an overlooked component in sustainable development for years and is now recognised as a vital link to provide solutions to cope with many development challenges such as climate change, secure water and energy resources, promoting inclusive growth. This year, stakeholders across the world will rally on 17th of June under the slogan “Land has true value. Invest in it”; it reflected the valuable relationship between people and land and signified the importance of preserving the land for sustainable future.

As an accredited organisation, EEG joined hands with the UNCCD for the fourth consecutive year, in its efforts to promote the message of WDCD by rolling out a paper collections’ project for its members. The project aimed to engage the different members of the society and encouraged them to take action towards combating desertification. The efforts of the participants were then acknowledged at a special awarding ceremony at the Grand Millennium Hotel Dubai.


Emirates Environmental Group first launched the project “Recycle. Reforest. Repeat” in 2016 to advance and strengthen its effective partnership with the United Nations Convention to Combat Desertification. The project was set to commence on the 17th of June, which marks the World Day to Combat Desertification and Drought. The day serves as a unique reminder for everyone that land degradation neutrality is achievable through problem-solving, strong community involvement and co-operation at all levels. The project serves as means of maximising EEG’s Paper Collection Campaign during the summer months and encourages the local community to continue with their environmental actions during the holidays.