The United Nations Convention to Combat Desertification (UNCCD) launched World Day to Combat Desertification (WDCD) in 1995 to promote public awareness relating to international cooperation to combat desertification and the effects of drought. WDCD focused on how consumers can regenerate economies, create jobs and revitalize livelihoods and communities by influencing the market to invest in sustainable land management. Land has been an overlooked component in sustainable development for years and is now recognised as a vital link to provide solutions to cope with many development challenges such as climate change, secure water and energy resources, promoting inclusive growth. In 2019, stakeholders across the world rallied on 17th June under the slogan “Let’s grow the future together”; it reflected the relationship between land, drought, human security and climate.

EEG first launched Recycle. Reforest. Repeat on 17th June 2016 to advance and strengthen its effective partnership with the UNCCD. The day serves as a unique reminder for everyone that land degradation neutrality is achievable through problem-solving, strong community involvement and co-operation at all levels. The project serves as means of maximising EEG’s Paper Collection Campaign during the summer months and encourages the local community to continue with their environmental actions during the holidays.

From June to July 2021, EEG joined hands with the UNCCD for the fourth consecutive year, in its efforts to promote the message of WDCD by rolling out a paper collection project for its members. The project engaged 273 members of the society and encouraged them to take action towards combating desertification as they collected 152, 847 kg of paper.