In celebration of the Global Recycling Day on 18th March, EEG launched Green Call to rally the society against electronic waste such as mobile phones and tablets. This is done in order to contribute to achieving a circular economy. In 2021, participation significantly increased to a total of 44 schools, entities and student members, and 1,730 mobile phones were collected for recycling. Once they achieve the set target within a month, they receive a certificate of appreciation and a tree to be planted in their name as part of the For Our Emirates We Plant ceremony.
Targets for the project are as follows: