
The idea behind the Billion tree campaign was inspired by Professor Wangari Maathai, an environmental campaigner, Nobel Peace Prize Laureate for 2004 and founder of Kenya's Green Belt Movement. When Professor Wangari heard about a corporate group who were planting a million trees, Wangari's response to them was "That's great, but what we really need is to plant a billion trees" This casual comment led to the creation of 'Plant for the Planet.'
In November 2006 at the annual climate change convention conference in Nairobi, the United Nations Environmental Program (UNEP) officially launched the plant for the planet project as 'Billion Tree Campaign.' Backed by Wangari, His Serene Highness Albert II, Sovereign Prince of Monaco and the World Agro forestry Centre - ICRAF, the aims and objectives of the project was to encourage individuals, communities, organizations and governments to plant 1 billion trees worldwide by the end of 2007.
"We have a short time to avert serious climate change. We need action. We need to plant trees. Countering climate change can take root via one billion small but significant acts in our gardens, parks, countryside and rural areas." -
Achim Steiner, Executive Director United Nations Environment Programme

The year 2007 marked the Year Of the Tree for the United Nations Environment Programme. It officially launched the Plant for the Planet project as ‘Billion Tree Campaign’ which aimed to encourage individuals, communities, organizations and governments to plant one billion trees worldwide by the end of 2007.
In support of the billion tree campaign, EEG (an accredited member of UNEPs governing council) pledged to plant 1 million trees throughout UAE by the end of the year 2007. The pledge was in step with EEG’s policy to combat global warming and mitigate the impact of human actions on the environment. It is proven beyond doubt that global warming and the associated climate change has been the one resolute factor that has played a key role in the recent series of worsening weather patterns all over the world. It is therefore imperative to recognize the burgeoning issue of climate change.
The multitude of actions, by individuals and organizations alike, to undertake positive steps towards mitigating and adapting to the climate change phenomenon has gained precedence in the last couple of years.
EEG’s Million Tree Campaign provided one such channel for positive and reinforced action. The Million Tree Campaign aimed to pledge and plant 1 Million trees in UAE in 2007. Held under the patronage of HE Dr. Mohammed Saeed Al Kindi, this unique campaign aimed at creating a sizeable increase in the number of sustainable green areas in UAE and mitigating carbon emissions.
Individuals, corporate organizations and educational institutes were offered the unique opportunity to pledge indigenous trees with the UNEP One Billion Tree Campaign, through EEG. An overwhelming outpouring of support has seen the campaign grow from strength to strength.
By November 2007, EEG successfully met and surpassed its target and by the end of the year 2007, EEG pledged and planted over 1.6 million trees all over UAE.